See the wall in daylight and side light
Ceiling light hides, windows reveal. Walk the wall with light from the side. Cracks, ridges and glossy patches show then, not in evening mood lighting.
Local filling or a full skim
Picture holes and a few joints rarely need a full skim. Large texture shifts, old paste and roller stipple might. We settle that before the quote.
Clean, dry, primed
Sanding dust and kitchen grease cause peeling. Primer where the wall sucks unevenly saves coats and evens the sheen.
The room before we arrive
Agree who moves furniture and what stays. Covering is part of the job; space to stand is part of the plan.